Consulting: Response Benchmarking

Why You
Can't Lose with a Benchmarking Report

• Compare Your Responses with Industry Best Practice
• Identify Areas for Improvement
• Receive Specific Advice from Experts - Economically
• Gain Insights Without Disrupting your Busy Schedule
  

You know you want to improve your Win Rates, but where do you start? Strategy? Writing? Design? Benchmarking your responses is a valuable and economical place to begin.

It can be discouraging to lose a tender when you know both your price and offering were exactly what was needed. The sad reality is reflected in an oft-quoted maxim: "An inferior solution in a superior proposal will often beat a superior solution in an inferior proposal". 

However, knowing how to improve your response documents is difficult without an objective view: a 'fresh pair of eyes'. Having your past responses benchmarked against industry best practice is a simple, low-cost way to see how to upgrade the quality of your responses. And by extension, your win rates.

What Are the Benefits of Having Your Responses Benchmarked?

• Discover how your responses compare with industry best practice
• Identify specific areas needing improvement
• Gain practical advice on exactly how to improve
• Tap into expert advice without lengthy, disruptive meetings - or huge consultant bills
• Develop a valuable foundation for future advice and consulting, if required

How Does it Work?

We know that you're likely overcommitted trying to continue with 'business as usual'. So we've designed the process to be as simple as possible:

What Areas Does the Analysis Report Cover?

Our experts carefully benchmark your responses against seven criteria:

• Compliance
• Prospect Focus
• Strategic Fit
• Competitive Focus
• Writing Quality
• Graphics & Figures
• Document Layout/Design

For each item, industry best practice is outlined and then compared with your responses.

At the close of the report you'll find a series of recommendations for future development.

How Much Does It Cost?

We've developed this service in response to the large number of organisations who do not have an endless budget to spend on consultants. In fact, a typical report costs much less than having a consultant spend a day with your business.

Whilst the exact cost will vary depending on the scope of the benchmarking required, the following two examples provide a range:

• Example 1: The Small Business. Joe Bloggs Landscaping is a small business responding to around 30-40 local government tenders every year. They have a very simple business strategy and their responses tend to be around 50 pages long. After a short initial consultation by telephone they send Tender Success two past RFTs and their responses to them. Tender Success analyse the responses, develop a report and provide specific areas for improvement. Cost: ~$2000

• Example 2: The Medium-sized Organisation. CorpSoft is a medium-sized software company responding to 2-3 very specific, high-value federal government RFTs every year. Their business strategy is clearly defined and their tender responses are technical and lengthy. After an initial meeting with Tender Success, they supply their last 2-3 past responses along with the RFTs. Tender Success analyse the responses, develop a detailed report and present their findings along with several re-worked examples. Cost: ~$5000

• Example 3: The Large Corporate. Acme Staffing is a global recruitment company issuing hundreds of multi-million dollar responses annually. Their business and sales strategies are multi-faceted. Following a face-to-face interstate consultation, they provide several very different documents including RFTs, unsolicited proposals and Powerpoint pitching presentations. Tender Success develop a detailed analysis, several reworked examples and a very detailed report. Findings are presented in a half-day workshop. Cost: ~$8000 (+ further $1500 to analyse and report on their PPT Slide Pack)

GET A FREE SAMPLE BENCHMARKING REPORT

So you can get a feel for the kind of things our benchmarking report covers, we've put together a cut-down sample report you can read through for free. It provides high-level, de-identified examples from real-life past reports.

To get yours, simply fill out our Industry Pulse Survey Form and one of our experts will send a sample report through to your InBox today.

Or, if you'd like to talk to one of your experts about benchmarking, call us on 02 8006 BIDS (2437) or contact us using this form.