Pricing & Value for Money

A number of free articles exploring the role of price, value and cost within bids and proposals

How Government Agencies Interpret Value for Money

You truly believe that your product or service meets all criteria and client expectation and epitomises value for money. Your pricing is sharp, your offer compelling or so you think! But how will government bureaucrats evaluate your tender response?

Pricing: The Forgotten Competitive Opportunity

Pricing is often viewed as a dreadful number-crunching exercise. However, having the right approach to pricing can delight a prospect, differentiate your offer and deliver desired margins.